It's a shift in society. I am entrenched in it everyday. Despite what anyone may argue, the Midwest drives the diesel scene for better or worse. Going to a university with a very strong ag college likely over exposes me to it, but it seems like every farm boy has a diesel pick up these days. A lot of them think a hard day's work is 10 hours in the grain cart.
It's a shift in society that I can't stop, other than putting up numbers at a dyno day that leaves most of them momentarily confused. I like to represent quietly.
Part of the same shift is making first gen parts hard to find.